{"id":31260,"date":"2019-04-10T13:38:08","date_gmt":"2019-04-10T11:38:08","guid":{"rendered":"https:\/\/marketingplatform.com\/?page_id=31260"},"modified":"2019-10-01T15:25:30","modified_gmt":"2019-10-01T13:25:30","slug":"custom-audiences","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/da\/custom-audiences\/","title":{"rendered":"Custom Audiences"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22.3&#8243;][et_pb_row _builder_version=&#8221;3.22.3&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.18&#8243;][et_pb_text _builder_version=&#8221;3.23.3&#8243;]<\/p>\n<h1>Custom Audiences<\/h1>\n<p>Med vores Custom Audiences funktion giver vi dig sp\u00e6ndende muligheder for at interagere med tidligere, nuv\u00e6rende eller kommende kunder p\u00e5 de sociale medier og kanaler som Facebook, Instagram, LinkedIn og Google.<\/p>\n<p>Du ved selvf\u00f8lgelig at din email marketing er vigtig, men ved at bruge data fra dine kontakter placeret i MarketingPlatform, kan du g\u00f8re din markedsf\u00f8ring p\u00e5 Google og sociale platforme endnu mere effektfuld.<\/p>\n<p>&nbsp;<\/p>\n<h3>M\u00e5lret dine kontakter og opret lookalikes<\/h3>\n<p>Med Custom Audiences funktionen kan du uploade en liste med emailadresser til den \u00f8nskede platform. Du kan v\u00e6lge at eksportere hele din liste, eller du kan v\u00e6lge at uploade emailadresser fra udvalgte kontaktlister eller segmenter.<\/p>\n<p>N\u00e5r dataen bliver pushet videre til Facebook, Instagram, LinkedIn eller Google, bliver de oprettet som en ny m\u00e5lgruppe. Du kan nu bruge m\u00e5lgruppen til at m\u00e5lrette annoncer p\u00e5 den \u00f8nskede platform. Brug det f.eks. til at underst\u00f8tte email marketing kampagner du enten skal til at udsende eller har udsendt, eller brug det til at holde kontakten ved lige ved personer der har afmeldt sig dit nyhedsbrev.<\/p>\n<p>Har du b\u00e5de kvinder og m\u00e6nd som m\u00e5lgruppe i din webshop, og \u00f8nsker du at m\u00e5lrette en Facebook kampagne mod kvinder, som har k\u00f8bt en bestemt vare i din webshop inden for et bestemt tidsrum, kan du oprette et segment ud fra netop disse kriterier, og pushe denne kontaktdata til Facebook eller LinkedIn, som herefter vil opbygge en m\u00e5lgruppe med denne data, forudsat der kan findes en matchene profil p\u00e5 netv\u00e6rket.<\/p>\n<p>P\u00e5 baggrund af de uploadede data kan du endvidere, afh\u00e6ngig af den enkelte platform, oprette look-a-like audiences, hvor du beder platformen om at m\u00e5lrettet annoncer mod folk, som minder om de, som du har p\u00e5 din kontaktliste i MarketingPlatform.<\/p>\n<p>&nbsp;<\/p>\n<h3>Send Lead Ads data direkte til din kontaktliste<\/h3>\n<p>En anden st\u00e6rk funktion er endvidere, at du kan sende data fra Lead Ads kampagner i Facebook og LinkedIn direkte fra medier og ned i den \u00f8nskede kontaktliste i MarketingPlatform. Du er dermed fri for at lave en ops\u00e6tning via et 3. parts program som Zapier. Dataen bliver automatisk synkroniseret fra mediet og direkte ned i din kontaktliste, s\u00e5 du \u00f8jeblikkeligt kan g\u00e5 i gang med at arbejde med de nye kontakter. Brug vores <a href=\"https:\/\/marketingplatform.com\/da\/marketing-automation\/flow-builder\/\">FlowBuilder<\/a> til at oprette et flow der automatisk sender en velkomsthilsen til de nye kontakter, s\u00e5 du holder leadet varmt med det samme.<\/p>\n<p>Kunne du t\u00e6nke dig at vide mere? Du er velkommen til at <a href=\"https:\/\/marketingplatform.com\/da\/book-emailplatform-demo\/\">booke en uforpligtende demo<\/a> med os, eller du kan <a href=\"https:\/\/marketingplatform.com\/da\/gratis-proeveversion\/\">pr\u00f8ve os gratis<\/a> i 14 dage.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;3.19.18&#8243;][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2019\/10\/social-audiences-new.png&#8221; align_tablet=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;3.23.3&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; module_class=&#8221;ressourcer-signup&#8221; _builder_version=&#8221;3.23.3&#8243; background_color=&#8221;#dee7f1&#8243; custom_padding=&#8221;7%||&#8221; top_divider_style=&#8221;asymmetric2&#8243; top_divider_height=&#8221;40px&#8221; 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Du ved selvf\u00f8lgelig at din email marketing er vigtig, men ved at bruge data fra dine kontakter placeret i MarketingPlatform, kan du [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[11013,11122,11117,11120,11116,4875,691,8457,83,175,11118,11115,11119,4882,670,8458,11121,4897,4881,5081],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/31260"}],"collection":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/comments?post=31260"}],"version-history":[{"count":0,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/31260\/revisions"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media?parent=31260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/categories?post=31260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/tags?post=31260"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/yst_prominent_words?post=31260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}