{"id":238345,"date":"2025-06-12T08:29:53","date_gmt":"2025-06-12T06:29:53","guid":{"rendered":"https:\/\/marketingplatform.com\/integrate-scratcher-io-with-your-marketingplatform-to-use-gamification-data-in-automated-flows\/"},"modified":"2025-06-12T11:34:49","modified_gmt":"2025-06-12T09:34:49","slug":"integrate-scratcher-io-with-your-marketingplatform-to-use-gamification-data-in-automated-flows","status":"publish","type":"page","link":"https:\/\/marketingplatform.com\/da\/integrate-scratcher-io-with-your-marketingplatform-to-use-gamification-data-in-automated-flows\/","title":{"rendered":"Integrer Scratcher.io med din marketingplatform for at bruge gamification-data i automatiserede flows"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.19.5&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Integrer Scratcher.io med MarketingPlatform for at Bruge Gamification-Data i Automatiserede Flow<\/h1>\n<p>Integrer Scratcher.io med din MarketingPlatform for at bruge gamification-data i automatiserede flows<\/p>\n<p>Interaktive oplevelser som lykkehjulet, quizzer eller instant wins er mere end bare underholdning \u2013 de er effektive v\u00e6rkt\u00f8jer til leadgenerering og datadrevne indsigter. Med <a href=\"https:\/\/scratcher.io\/\">Scratcher.io<\/a> kan du skabe gamificerede kampagner, der \u00f8ger engagementet og indsamler v\u00e6rdifuld data. Ved at integrere det med din marketing automation-platform oms\u00e6tter du engagement til handling \u2013 med det samme og helt automatisk.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 data-start=\"543\" data-end=\"597\">Hvorfor Integrere Scratcher.io med MarketingPlatform?<\/h3>\n<p data-start=\"63\" data-end=\"304\">N\u00e5r brugere deltager i en gamificeret oplevelse, deler de ofte kontaktoplysninger og pr\u00e6ferencer i bytte for chancen for at vinde eller deltage. Disse interaktioner skaber v\u00e6rdifuld adf\u00e6rdsdata, som kan drive dine marketing automation-flows.<\/p>\n<p data-start=\"306\" data-end=\"369\"><strong>Ved at integrere Scratcher.io med din MarketingPlatform kan du:<\/strong><\/p>\n<ul data-start=\"371\" data-end=\"781\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"371\" data-end=\"449\">\n<p data-start=\"373\" data-end=\"449\">Sende leads direkte fra gamification-kampagner ind i din marketingdatabase<\/p>\n<\/li>\n<li data-start=\"450\" data-end=\"552\">\n<p data-start=\"452\" data-end=\"552\">Udl\u00f8se automatiserede flows baseret p\u00e5 brugerhandlinger (f.eks. spil, gevinst, afbrudt deltagelse)<\/p>\n<\/li>\n<li data-start=\"553\" data-end=\"627\">\n<p data-start=\"555\" data-end=\"627\">Segmentere brugere ud fra pr\u00e6ferencer, interesser eller quizresultater<\/p>\n<\/li>\n<li data-start=\"628\" data-end=\"699\">\n<p data-start=\"630\" data-end=\"699\">Sende personlige emails eller SMS\u2019er med det samme efter deltagelse<\/p>\n<\/li>\n<li data-start=\"700\" data-end=\"781\" data-is-last-node=\"\">\n<p data-start=\"702\" data-end=\"781\" data-is-last-node=\"\">Pleje leads med m\u00e5lrettede kampagner baseret p\u00e5 resultaterne fra gamificeringen<\/p>\n<\/li>\n<\/ul>\n<ul data-start=\"910\" data-end=\"1288\"><\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 data-start=\"1906\" data-end=\"1967\">Use Cases<\/h3>\n<table>\n<thead>\n<tr>\n<th><strong>Gamification-type<\/strong><\/th>\n<th><strong>Eksempel p\u00e5 udl\u00f8st flow<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Quizkampagne<\/td>\n<td>Send dynamiske opf\u00f8lgningsmails baseret p\u00e5 brugerens svar<\/td>\n<\/tr>\n<tr>\n<td>Lykkehjulet<\/td>\n<td>Giv vindere besked med det samme med en bel\u00f8nningskode via SMS eller email<\/td>\n<\/tr>\n<tr>\n<td>Julekalenderkampagne<\/td>\n<td>Start et dagligt email- eller SMS-flow i december<\/td>\n<\/tr>\n<tr>\n<td>Sp\u00f8rgeskema eller afstemning<\/td>\n<td>Segment\u00e9r brugere i interessebaserede lister til fremtidige kampagner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 data-start=\"1906\" data-end=\"1967\"><\/h3>\n<h3 data-start=\"1906\" data-end=\"1967\">S\u00e5dan integrerer du Scratcher.io med Your MarketingPlatform<\/h3>\n<p data-start=\"64\" data-end=\"253\">Design din kampagne i Scratcher.io \u2013 uanset om det er en quiz, et lykkehjul eller en instant win \u2013 og definer, hvilke data du \u00f8nsker at indsamle, s\u00e5som navn, emailadresse eller pr\u00e6ferencer.<\/p>\n<p data-start=\"255\" data-end=\"652\" data-is-last-node=\"\" data-is-only-node=\"\">Det er enkelt at lave en integration mellem Scratcher.io og MarketingPlatform, s\u00e5 data fra din gamificerede kampagne automatisk overf\u00f8res til MarketingPlatform. Start med at kontakte MarketingPlatforms kundeservice p\u00e5 <a data-start=\"473\" data-end=\"496\" class=\"cursor-pointer\" rel=\"noopener\">support@linkmobility.dk<\/a> eller ring p\u00e5 +45 70 26 12 72 for at f\u00e5 de unikke data, der kr\u00e6ves til integrationen. Derefter kan du begynde selve ops\u00e6tningen i Scratcher.io\u2019s interface.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"0\" data-end=\"37\"><strong data-start=\"0\" data-end=\"37\">S\u00e5dan fuldf\u00f8rer du integrationen:<\/strong><\/p>\n<ol>\n<li data-pm-slice=\"0 0 []\">G\u00e5 til Account (nederst i venstre hj\u00f8rne) \u2192 V\u00e6lg Integrations i menuen \u2192 Klik p\u00e5 MarketingPlatform<\/li>\n<li>Indtast dine MarketingPlatform-oplysninger:<\/li>\n<\/ol>\n<ul>\n<li>API-brugernavn<\/li>\n<li>API-token<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/marketingplatform.com\/wp-content\/uploads\/2025\/06\/image-1.png&#8221; alt=&#8221;A screenshot from the interface of Sleeknote, picturing the instructions to Integrate Sleeknote with MarketingPlatform.&#8221; title_text=&#8221;sctratcher.io integration with MarketingPlatform&#8221; align_tablet=&#8221;center&#8221; align_phone=&#8221;&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.22.1&#8243; max_width=&#8221;80%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"3\" data-end=\"32\">3. Klik p\u00e5 <em data-start=\"11\" data-end=\"32\">Install Integration<\/em><\/p>\n<p data-start=\"34\" data-end=\"43\">Herefter:<\/p>\n<ul data-start=\"45\" data-end=\"487\" data-is-last-node=\"\" data-is-only-node=\"\">\n<li data-start=\"45\" data-end=\"204\">\n<p data-start=\"47\" data-end=\"204\"><strong data-start=\"47\" data-end=\"72\">Tilpas datastrukturen<\/strong>: Beslut, hvor hver datapunkt fra spillet (f.eks. kontaktoplysninger, quizresultater) skal gemmes i din MarketingPlatform-database<\/p>\n<\/li>\n<li data-start=\"205\" data-end=\"352\">\n<p data-start=\"207\" data-end=\"352\"><strong data-start=\"207\" data-end=\"223\">Byg dit flow<\/strong>: Brug MarketingPlatforms FlowBuilder til at udl\u00f8se automatiserede emails eller SMS\u2019er baseret p\u00e5 spilaktivitet og segmentering<\/p>\n<\/li>\n<li data-start=\"353\" data-end=\"487\" data-is-last-node=\"\">\n<p data-start=\"355\" data-end=\"487\" data-is-last-node=\"\"><strong data-start=\"355\" data-end=\"373\">Test og lanc\u00e9r<\/strong>: Gennemg\u00e5 hele rejsen for at sikre korrekt oprettelse af kontakter, pr\u00e6cis segmentering og rettidige opf\u00f8lgninger<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.22.1&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 data-start=\"3290\" data-end=\"3335\">Brug af Scratcher.io med MarketingPlatform<\/h3>\n<p data-start=\"48\" data-end=\"161\"><strong>Ved at integrere Scratcher.io med MarketingPlatform f\u00e5r du adgang til effektiv automatisering og personalisering:<\/strong><\/p>\n<ul>\n<li data-pm-slice=\"0 0 []\">Tilf\u00f8j nye leads eller berig eksisterende profiler med det samme efter deltagelse i spil<\/li>\n<li>Anvend tags eller segmentering baseret p\u00e5 brugeradf\u00e6rd og pr\u00e6ferencer<\/li>\n<li>Send SMS- og emailbeskeder i realtid via FlowBuilder<\/li>\n<li>F\u00f8lg kampagnens effekt med performance tracking og analyser<\/li>\n<\/ul>\n<p>Denne ops\u00e6tning g\u00f8r det muligt at oms\u00e6tte engagement til brugbar data \u2013 og data til resultater.<\/p>\n<p data-start=\"48\" data-end=\"161\"><strong><\/strong><\/p>\n<ul data-start=\"163\" data-end=\"450\"><\/ul>\n<h3 data-start=\"3814\" data-end=\"3831\">Hvad du skal bruge<\/h3>\n<ul data-start=\"572\" data-end=\"836\">\n<li data-start=\"572\" data-end=\"631\">\n<p data-start=\"574\" data-end=\"631\">En Scratcher.io-konto med API- eller integrationsadgang<\/p>\n<\/li>\n<li data-start=\"632\" data-end=\"726\">\n<p data-start=\"634\" data-end=\"726\">En marketing automation-platform, der underst\u00f8tter webhooks eller tredjepartsintegrationer<\/p>\n<\/li>\n<li data-start=\"727\" data-end=\"836\">\n<p data-start=\"729\" data-end=\"836\">En klar plan for, hvilke data du vil indsamle (leads, indsigter, pr\u00e6ferencer), og hvordan du vil f\u00f8lge op<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 data-start=\"4088\" data-end=\"4135\">Klar til at g\u00f8re gamification til automation?<\/h3>\n<p data-start=\"838\" data-end=\"1082\"><span style=\"font-size: 16px;\">Ved at kombinere Scratcher.io med din marketing automation-platform bygger du bro mellem engagement og konvertering. Fang opm\u00e6rksomhed, indsamle data og brug den \u2013 alt sammen i \u00e9t samlet flow.<\/span><\/p>\n<p data-start=\"1084\" data-end=\"1173\" data-is-last-node=\"\" data-is-only-node=\"\"><strong>Har du brug for hj\u00e6lp til ops\u00e6tningen? Kontakt os, s\u00e5 guider vi dig gennem integrationen.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrer Scratcher.io med MarketingPlatform for at Bruge Gamification-Data i Automatiserede Flow Integrer Scratcher.io med din MarketingPlatform for at bruge gamification-data i automatiserede flows Interaktive oplevelser som lykkehjulet, quizzer eller instant wins er mere end bare underholdning \u2013 de er effektive v\u00e6rkt\u00f8jer til leadgenerering og datadrevne indsigter. Med Scratcher.io kan du skabe gamificerede kampagner, der \u00f8ger [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[],"tags":[],"yst_prominent_words":[2277,3462],"_links":{"self":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/238345"}],"collection":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/comments?post=238345"}],"version-history":[{"count":10,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/238345\/revisions"}],"predecessor-version":[{"id":238360,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/pages\/238345\/revisions\/238360"}],"wp:attachment":[{"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/media?parent=238345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/categories?post=238345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/tags?post=238345"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/marketingplatform.com\/da\/wp-json\/wp\/v2\/yst_prominent_words?post=238345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}