MarketingPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using MarketingPlatform.
MarketingPlatform is genuinely for anyone and everyone, no matter how large or small an organisation you are, what sector you operate in, or where in the world you might be. The categories we have created here are to help demonstrate how our different features can be applied in certain customer-specific scenarios. If your particular niche is not here, never fear, MarketingPlatform is still for you! Contact us, and together we can work out how MarketingPlatform can work for you. And of course, we will help with the whole startup and we provide training and education of your employees.
Segments can be set in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behaviour from emails, SMS and from your webshop – or any combination of all the options mentioned above. Especially in B2C context, where each contact is extremely valuable, segmentation is essential for achieving the desired profit. Intelligent segmentation can increase profit by 4-10 times compared to unsegmented broadcasts. In addition, MarketingPlatform also contains compound segments that can combine multiple segments and create the perfect targeting of every single recipient.
Client Admin is the group solution in MarketingPlatform which enables administrator access to all user accounts in the company. With Client Admin your business gets a central overview over campaigns across all users (countries, departments, brands) and can transfer content between users that others can work on further and view overall statistics for all campaigns. It is also possible to control what access each user has to the platform, which menu areas are ‘’on’’ and which are ‘’off’’, as well as more detailed access in Campaign Builder, meaning that graphic design can be controlled completely from your headquarters.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting of the recipients.
MarketingPlatform has standard integrations for most webshops systems and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and purchases. Use Connector and connect to an API, write code to our REST API, SDK or use Zapier as an integration hub.
Recipients’ behaviour across the channels is saved safely and in a structured way. You can see how many have opened a campaign, on what and when they have clicked. Moreover, you can follow their behaviour on your webshop and use the gathered knowledge in subsequent campaigns. Some of the statistics are for the individual recipient, where a lifetime log details all their actions, from the first sign up, through interactions with forms, to flows and of course their behaviour across campaigns and channels. The same goes for current LeadScore. Statistics also show the purchase and conversion rates on each campaign that leads to a purchase on the webshop and, for each contact, the value of the customer will appear which can be used for proactive targeting and segmentation. In addition, purchase information, so-called transactional data, can be integrated from, for example, an ERP system or other back-office systems.
Tracking collects knowledge about a recipient’s behaviour – whether it be from your newsletter, SMS messages, or your webshop and website. With our unique setup, which combines your sitemap and your product feed, the combined data can easily be used for personalized campaigns as well as in automated flows. Along with this, MarketingPlatform also profiles the traffic from your webshop or website.
Lead scoring is about timing and hitting the recipients with intelligent segmented messages at just the right moment, and therefore we have developed our LeadScoring functionality in MarketingPlatform. The tools in LeadScore can send intelligent segmented messages at the right moment – when customers and leads are in the market to buy.
LeadScoring can easily collect the behaviour of the recipients in emails, SMS messages and on your webshop and website. All the collected data can be used easily for segmenting and filtering as well as for targeting of content from Feeds and other forms of dynamic content.
It is essential to have the right data model, one which will reflect the other systems and platforms in your business. Without the right contact fields, and thus the right contact data for your recipients, you will be limited in terms of opportunities for effective targeting with segments and content. With MarketingPlatform, it is easy to create the contact fields that you need, which include text fields, numeric fields, fields with options from which to choose, fields with multiple options and data fields. Moreover, advanced data structures can be created visually with the One-to-Many module and directly used and viewed from the individual contact. After creation, all fields can be used directly on your contacts in import and export and as well as a part of API and Connector integration options.
One-to-Many can handle unstructured data, for example, from products, transactions, shops, locations and behaviour – data that through API and other integrations can be retrieved from such things as an ERP system, or another back-office solution or similar. The transactional data can be used further, together with the other contact data and the collected behaviour, for segmenting and as a trigger for automated flows. One-to-Many is an additional module for MarketingPlatform which transforms the platform into an enterprise solution.