Omnichannel Marketing Automation with AI
– email marketing, SMS marketing, social marketing
Here’s how MarketingPlatform helps you
“Time to be Creative” is our mantra. We bring smart people and innovative software together, enabling you to create success through a genuine dialogue with your chosen audience, whoever and wherever they may be. Here’s how we do it…
MarketingPlatform for your business
We have tailored our Marketing Automation platform for your industry. Read how others whose business looks like yours are using MarketingPlatform.
In the context of B2B eCommerce, Marketing Automation places special requirements on integrations with other IT systems of a business. MarketingPlatform has plug-and-play integrations with the vast majority of ERP, PIM, Webshop and CMS players on the market. It goes without saying that we help your business with the whole startup.
A B2B recipient will often be very valuable. Therefore the right timing, and hitting the recipients at the right moment, can be even more important in B2B business. Tools in MarketingPlatform can send intelligent segmented messages at the right moment, when customers and leads are in the market to buy. LeadScoring can collect recipients’ behaviour in emails, SMS messages and on your webshop and website. All the collected data can easily be used for segmenting and filtering as well as for targeting of content from feeds and other forms of dynamic content.
Tracking collects knowledge about recipient’s behaviour – both from the newsletter, SMS messages and the webshop or your corporate website. With our unique setup, which combines your sitemap and your product feed, any product page and webshop can easily be the subject of intelligent campaigns. The tracking script is a piece of code in line with Google Analytics, which can be easily added to the pages and systems where the behaviour is to be collected. MarketingPlatform also profiles the traffic from your webshop or website that does not originate from an email campaign.
MarketingPlatform has standard integrations for most webshops and CMS platforms. It is easy to integrate both contact data and transactional data such as orders and purchases. Use Connector and connect to an API, write code to our REST API, SDK or use Zapier as an integration hub.
Create a meaningful customer journey with automated flows that can trigger any campaign based on behaviour in both email campaigns and other output channels. Along with this, we can use tracking information from your webshop, enrich it with order data and provide the most optimal targeting of the recipients.
Almost every action and click in a webshop or on a website can be collected with Event Tracking in MarketingPlatform. In addition, with the Product Feed functionality in Tracking, events, products and campaigns are easily linked. For example, follow up on specific clicks, the download of materials like PDF documents, an interest shown for a specific product, and much more. The collected events can be used in automated flows for manually segmented send-outs and for targeting content directly in the Campaign Builder.
Segments can be set in just a few seconds. Segments are a part of one or more contact lists. A segment can be based on flat contact fields, deep transactional data from an integration, behaviour from emails, SMS and from your webshop – or any combination of all the options mentioned above. Especially in B2B context, where each contact is extremely valuable, segmentation is essential for achieving the desired profit. Intelligent segmentation can increase profit by up to 4-10 times compared to unsegmented broadcasts. In addition, MarketingPlatform also contains compound segments that can combine multiple segments as one and create the perfect targeting to every single recipient.
Together with Google, we have created the world’s best Artificial Intelligence for your email campaigns and your webshop. MarketingPlatform Intelligence builds a bridge between the purchase data you have in your ERP, webshop or other platforms for instance; the data from the MarketingPlatform Tracking feature (if integrated on your shop or site) and the data from our LeadScore functionality and other behaviours in your campaigns. Our cutting-edge Artificial Intelligence feature automatically inserts recommendations into email campaigns, websites or webshops. Use our Intelligence feature to create automated product recommendations based on data and algorithms.
One-to-Many can handle unstructured data, for example, from products, transactions, shops, locations and behaviour – data that through API and other integrations can be retrieved from such things as an ERP system, or another back-office solution or similar. The transactional data can be used further, together with the other contact data and the collected behaviour, for segmenting and as a trigger for automated flows. One-to-Many is an additional module for MarketingPlatform which transforms the platform into an enterprise solution.